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Brutal Simplicity of Advertising 05/02/2014

Posted by allthingsro in quirks.
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M&C Saatchi describe their approach as “Brutal Simplicity of Thought”. Maybe they could learn a thing or two from Prahova, one of the Romanian shops in Kingsbury, north-west London.

The store is packed full of Romanian produce. Behind the till you might spot a handwritten sign on cut-out stars: “Cash only” and the like. But occasionally the advertising is quite simply brutal simplicity distilled.

Avem palinca

This translates as “We have brandy.” Tuica is strong brandy, generally made with plums and frequently home brewed, but palinca, that’s the really strong stuff, double-distilled.

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